The Real American Hardwood campaign needs your support to continue running ads. Many of us have said that the industry needs ads that promote hardwoods on the Magnolia Network, HGTV, etc. The Real American Hardwood Coalition—supported by DHA—recently launched more ads promoting the beauty of real hardwoods. The campaign is on track to reach 100 million consumers by year-end. But, the campaign will require continuous funding to continue to reach consumers.
September 07, 2023
An important part of DHA's mission is to promote decorative hardwood products. Architects and designers are key decision makers in the purchase of our products. I'm happy to report that architects and designers have responded with overwhelming interest in DHA's continuing education course, Hardwood Plywood, Engineered Wood Floors, and Hardwood Veneer: The Basics. In the first four months alone, more than 1,300 design professionals have already completed our course, demonstrating an incredible interest in decorative hardwoods.
August 24, 2023
We know wood stores carbon and hardwood products reduce global warming potential. The Hardwood Federation recently advocated for these benefits to the U.S. Department of Agriculture, using DHA's recent Environmental Product Declaration for engineered wood floors to illustrate their point.
If you have questions or comments, contact me…
August 10, 2023
The Real American Hardwood® Coalition, supported by DHA and many other hardwood industry associations and members, has been hard at work for more than two years to develop and launch a consumer campaign highlighting the beauty and benefits of hardwoods. In early August, the coalition officially launched its new Build Your World™ advertising campaign to promote Real American Hardwood® flooring, cabinetry, furniture, and millwork. In partnership with Magnolia Network, the integrated digital campaign will run through January 29, 2024, and will…
July 27, 2023
The top story for this eNews—and perhaps the year—is the Commerce Department's ruling that hardwood plywood from Vietnam made using Chinese materials is subject to the duties on hardwood plywood from China. These duties are often more than 200%. This is a big win for U.S. workers and the U.S. manufacturers of hardwood plywood in the Coalition for Fair Trade of Hardwood Plywood, which filed the circumvention case more than three years ago.