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In our last newsletter, we highlighted DHA's efforts to prevent companies from misleading customers by marketing fake wood products as "wood." In this newsletter, our top story is our recent column in Surface & Panel which highlights the enduring beauty, value, and sustainability of decorative hardwoods including hardwood plywood, veneer, and…

After reporting on Europe's recent ban on the imports of maple veneer from many U.S. states, I’m delighted to inform you that this problem appears to be solved with a new letter from the European Commission and guidance from USDA. DHA had been working with USDA officials to make the case that maple veneer was being misclassified and that drying and heat treatment prevent the spread of sapstreak disease from veneer. After receiving a European Commission letter agreeing that veneer had been misclassified, DHA shared the letter with the USDA…

In early October, I had the pleasure of speaking at the Western Hardwood Plywood Producers and Canadian Hardwood Plywood and Veneer Association Fall Meeting in Eugene, OR. This was a great opportunity to see many DHA members and discuss trends and concerns in the industry. If you missed it, my presentation is available here. This meeting leaves me looking forward to our annual DHA meeting, May 14–16, in Scottsdale, AZ.…

DHA recently cohosted a webinar with the U.S. Animal & Plant Health Inspection Service (APHIS) to clarify new restrictions on hard maple veneer exports to Europe. These restrictions are causing major disruptions throughout the veneer industry. DHA is taking numerous steps to address the crisis, including detailing typical log heat treatment and veneer drying procedures to APHIS.

The Real American Hardwood campaign needs your support to continue running ads. Many of us have said that the industry needs ads that promote hardwoods on the Magnolia Network, HGTV, etc. The Real American Hardwood Coalition—supported by DHA—recently launched more ads promoting the beauty of real hardwoods. The campaign is on track to reach 100 million consumers by year-end. But, the campaign will require continuous funding to continue to reach consumers.