DHA Insights: January 11, 2024


As we start 2024, we are pleased to learn that DHA's challenge to the misleading marketing of laminate as "wood" has been recognized by Wood Floor Business as one of the top two stories for all of 2023. This is just one example of the importance of DHA's work and accomplishments in 2023 and shows why it is important to be a DHA member in 2024.

We will face several challenges in our industry this year, including in the areas of regulatory policies and trade. The European Union Deforestation Regulation is sure to cause difficulties for those exporting to Europe. DHA continues to work with the American Hardwood Export Council on compliance with the regulation and understanding the challenge.

We will continue to work with partners to recognize the beauty and benefits of real decorative hardwood products. The Hardwood Federation is advocating for legislation to fund the promotion of U.S. hardwoods. We will continue to leverage and promote the climate benefits of wood products, recently officially recognized by the Department of Energy.

If you have questions or comments, contact me. I look forward to hearing from you.

Keith A. Christman, President
Decorative Hardwoods Association